What are the Most Important SEO Factors for Achieving High Rankings?

SEO Factors

First things first, if you really want to rank highly in search
engines (aside from a short term boost) then here are the fundamentals
known for producing hang time once you hit the mark.

1) Create relevant content, frequently; Search
engines like fresh content. Our site for example as a result of the
relationship that is developed over time gets spidered within 24-48
hours from Google for the main folders that have a history of frequent
updates. Other pages take up to a week to see results. If you
understand the implication of increased spidering activity, you realize
that when you make adjustments to your pages if ultimately affects the
relevancy of your pages.

So, having the ability to go back and make tweaks to static pages,
their links / anchor text or reformat areas that have been neglected
and align them with the new direction of your marketing efforts can be
extremely useful for fine tuning your position. This is a by product or
(a) frequent (relevant) updates and (b) website authority.

Website authority in your niche is the goal, so if you think that
SEO is only about links, think again. Site relevance, the word you use,
the age of the links (both internal and external) all make a
difference.

2) Make sure your sitemaps are current - some link
to the site map on each page, so the spiders hit the map from whichever
page they land on, others link every page back to the homepage which
has the link to the site map.

My suggestion, give spiders credit, they are crafty enough to know
which pages get the most attention from internal as well as external
links and spidering the content is only one aspect of the equation (a
very important one) but the main factor once again is relevance to the
core theme of your site.



3) Use authority sites to develop links to bolster your position
in the global scheme of search engines. Spammy pages will not provide
that, generic directories will not produce the result. One way you can
start building authority is looking at less competitive terms for your
niche, targeting them, writing content specifically with those terms in
mind (a page title, an h1 tag using the exact match key phrase, etc)
then build 10 links to the page and see if you hit the top 10 for that
term.

After you bing enough lower level terms, the search engines become
familiar with your site ranking in the top 10 (even if they are less
competitive) and over time (if the keywords overlap) your site builds
credentials for those terms.

Just like the law of momentum where a like attracts a like or birds
of a feather flock together, search engines can glean the gist of your
sites collective relevance, categorize your motive (if you build the
content systematically with relevance) and rank your pages accordingly.

Combining topical relevance with building links from diverse IP’s
and using content that is frequently created/updated to fit like a
piece of the puzzle in your websites overall relevance/theme can
accomplish more in 6 months than most websites accomplish in years.
This will become evident when the site starts ranking like a juggernaut
for virtually hundreds or thousands of niche related terms.

So, if you want the secret to high rankings, it is never a simple
one and done linear method for organic search (if you want that then
use pay per click). High rankings are a result of finding the right
combination of elements such as forecasting trends, targeting the right
marketing channel and audience and optimizing the terms THEY would use
to find you, NOT the terms you assume, so use keyword
research. Another key point is to put the needs of the user first, give
them purpose, yet engage them with a call to action so they can
reciprocate, make a purchase, sign up for an RSS feed, visit more
frequently and increase your click popularity. All of which are a major
contributing factor in maintaining high rankings through popularity and consistent, relevant traffic.

So, before you think I will just build some links, or I will just
write a few articles or tweak a few pages, it is more about engaging the process as a whole with proper planning and vision (working from the projected future back to the present) that can put your site over the top.

Once you’ve achieved a notable mecca of success, an entirely new
series of challenges arise (like staving off the competition who will
be gunning for your keywords with unparalleled tenacity) but that goes
with the territory of being at the helm of the food chain online.

The real benefit of SEO is being able to see measurable increases in
website traffic that can start as a trickle and erupt into a stampede.
Aside from all of the point mentioned above, timing is the most
important, just like a hot IPO, those who get in on the ground floor
before a companies stock skyrockets as a result of the value they offer
to the market, keywords have the same capacity.

The more you optimize the better the odds you have to gain market
share, so, instead of sitting here reading about it, make sure you take
steps daily to increase the equity of your website. Whether it’s adding
a few links from blog comments, eliminating the clutter from your pages
through editing your content, or adding a few new pages that correspond
to a hot new category or buzzword in your industry. The early bird gets
the worm, just like the top 3 receive the spoils of traffic, and the
more pages you have indexed with your main keywords intact, the higher
the authority your website can develop.

content relevance how to achieve high rankings SEO top ranking SEO factors

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